• Own the commercial positioning and value proposition of the lobby product and drive 
• adoption and expansion of lobby usage across operators  
• Partner with Account Management to increase lobby uptake and identify underutilised 
• opportunities across operators for our lobby product 
• Develop operator-facing materials (decks, demos, case studies) to support sales and 
• upsell efforts  
• Define and deliver clear USPs for the lobby, including integration with promotional tools 
• and other betting features  
• Drive cross-sell between product verticals (e.g. Slots to Live Casino) through effective 
• lobby setup and journeys  
• Gather and synthesize client and player feedback and translate it into concrete 
• improvements.  

Lobby Performance & Optimization

• Own lobby KPIs and performance tracking across the business  
• Translate insights into prioritised actions across engagement, conversion, retention, and
• cross-sell. Where needed, step into analysis directly to unblock decisions or accelerate 
  progress
• Ensure tracking frameworks (tagging, parameters, reporting structures) are clearly 
  defined and implemented
• Partner with Product and Engineering to ensure tracking is correctly delivered and 
  validated

Product testing & Validation

• Ensure robust QA and UAT processes are in place through the team and conduct 
  validation and testing where required, particularly for critical or high-impact features
• Act as the final commercial checkpoint for lobby releases and ensure features meet 
  player and operator expectations before launch  
• Follow up on issues. Track resolutions, verify the fixes, and communicate updates to 
  relevant stakeholders
• Analyse how our testing and deployment cycles are working versus expectation and 
  formulate suggestions on how to improve them 

Strategic product inputs  

• Translate commercial insights into clear product requirements and business cases  
• Partner with Product to prioritise roadmap features that drive measurable impact  
• Participate in design reviews and ensure features align with player and operator needs  
• Interpret user behaviour data and identify improvement opportunities - such as featured 
  content, game ordering, displayed assets, and layout changes
• Own best practices for lobby structure, content placement, and game discovery 
  (categories, positioning, featured content) 

Competitive analysis

• Constantly playtest Pragmatic and competitor lobby features and document the analysis 
  methods for repeatable evaluation processes.
• Deliver thoughtful competitive analysis by frequently evaluating competitor products, 
  anticipating their direction, and offering suggestions for our ecosystem. Present findings 
  to various audiences with clear, actionable recommendations.
• Analyse adjacent industries and products to see if there are things we can incorporate 
  into our product ecosystem.  

Team Leadership & Execution

• Lead and develop a team covering lobby commercials and operations  
• Set clear priorities and translate commercial needs into clear direction for the team  
• Step in to execute where needed, particularly to unblock progress or accelerate delivery.
• Lead by example in a hands-on environment.
• Build scalable processes and structure over time without slowing down delivery

ROLE REQUIREMENTS

Key Experience Areas

• You must have experience working on commercials and sales for Casino products.  
• You must have experience working with BI & data science teams to define and pull 
  operational data necessary for you to conduct your responsibilities.
• You must have experience with user acceptance testing and playtesting. You must 
  understand how to filter, prepare, and present information and results from these 
  processes in a way that is actionable.  
• You will be presenting a lot of information to different audiences around the business. 
  You need to have mastery over the Office Suite and any other digital design products 
  that can clearly communicate and relay your ideas.
• You should have experience doing competitive analyses and understand how to filter, 
  prepare, and present this information in a way that is actionable.
• Ideally you will have experience analysing acquisition, retention, and user experience 
  data in a complex, large-scale product portfolio, ideally with experience in iGaming.
• Ideally you will have tested and/or play tested games and other digital products.
• Ideally you will have some technical background or knowledge.  

PERSONAL CHARACTERISTICS 

You should:

• Be an expert communicator both visually and verbally. Your insights should nearly speak 
  for themselves; however, you still need to be able to walk different audiences through 
  them in detail. For example, explaining them to stakeholders versus relaying the details 
  of what you’d like built to development.
• Discuss constructively and diplomatically. Having many different stakeholders and views 
  means that we won’t always agree on the way forward – but we need to focus on 
  collaborating solutions that deliver optimal outcomes for our customers.  
• Be exceptionally well-organised. There are going to be a lot of moving parts to this role 
  so you must bring method and structure to your approach.
• Be extremely analytical.
• Be obsessed with details and optimisations. Creating amazing player experiences means 
  scrutinising every detail to ensure that you’re constantly delivering the best possible 
  solution. In a such a highly competitive industry, small details can make a big difference.  
• Be open and flexible. There are many ways to interpret datasets and different 
  approaches you can take for an optimal outcome. You need to be ready to adjust your 
  views on the fly, all in service of an outstanding player experience.
• Exude transparency, openness, and objectivity. We’re all here to build great things and 
  need to collaborate effectively.
• Thrive in a fast-paced environment and be able to work to very tight deadlines. We work 
  to visualise things quickly and make decisions to push the business forward.  
• Speak English natively or be completely fluent.