• Develop and implement a comprehensive content strategy aligned with the brand’s objectives and target audience across social media platforms and community channels; 
• Create high-quality, engaging content, including posts, videos, graphics, and other multimedia assets tailored to each platform and audience segment. Manage all aspects of the social media calendar for the business; 
• Foster and nurture a vibrant online community by actively engaging with followers, responding to comments / messages and facilitating conversations to build brand loyalty and advocacy. Build and maintain B2B and B2C communities, and actively moderate content in line with internal guidelines; 
• Monitor social media channels and community forums to stay informed about and report on trends, discussions and sentiment related to the brand, industry and competitors; 
• Plan and execute social media campaigns, contests and promotions to drive brand awareness, user engagement and community growth. Tracking, measuring and analysing the performance of content and campaigns using analytic tools. Providing regular reports and insights to optimise strategies and improve results; 
• Manage social media tools and platforms used by the business, ensuring proper setup, constant availability, and secure access. Also build and maintain direct contact with all social media providers to ensure any aims, concerns, complaints, etc., are able to be addressed in a timely manner and to a successful conclusion where possible; 
• Stay informed about emerging social media trends, tools and best practices. Continuously exploring new opportunities to innovate and improve our social and community presence; 
• Collaborate closely with marketing team members and other relevant stakeholders to ensure consistent messaging and alignment across all channels. 

• Relevant degree in Marketing, Communications, Journalism or a related field.
• Proven experience in content management, social media management or community management.
• Strong understanding of social media platforms (e.g. Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, etc.) and their respective best practices.
• Excellent written and verbal communication skills with a keen eye for detail and creativity.
• Proficiency in social media management tools and analytics platforms (e.g. Sprinklr, Hootsuite, Sprout Social, Buffer, Google Analytics).
• Ability to multitask, prioritise and manage time effectively in a fast-paced environment.
• Experience with graphic design, video editing or other multimedia content creation tools is a plus.
• Passion for community building, customer engagement and brand advocacy.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Team player with excellent interpersonal skills and the ability to collaborate effectively across teams.

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